{"id":1204,"date":"2013-12-13T12:47:52","date_gmt":"2013-12-13T12:47:52","guid":{"rendered":"http:\/\/agoracademie.com\/blog\/?p=1204"},"modified":"2026-08-28T11:11:09","modified_gmt":"2026-08-28T09:11:09","slug":"livre-creation-entreprise","status":"publish","type":"post","link":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/","title":{"rendered":"Livre cr\u00e9ation d\u2019entreprise : guide pour lancer son activit\u00e9"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"576\" src=\"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg\" alt=\"Livre cr\u00e9ation entreprise : comment r\u00e9ussir la cr\u00e9ation de sa petite entreprise par Laurent Bertrel et Sophie Lenoir\" class=\"wp-image-13148\" srcset=\"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg 489w, https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise-255x300.jpg 255w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><figcaption class=\"wp-element-caption\">Comment r\u00e9ussir son installation et le d\u00e9veloppement de son activit\u00e9 en auto-entreprise : les r\u00e9ponses sont dans ce livre !<\/figcaption><\/figure><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#Un_manuel_pour_preparer_son_projet_de_creation_dentreprise\" >Un manuel pour pr\u00e9parer son projet de cr\u00e9ation d\u2019entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#Livre_ou_formation_pour_creer_son_entreprise\" >Livre ou formation pour cr\u00e9er son entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#Le_sommaire_de_ce_livre_creation_dentreprise\" >Le sommaire de ce livre cr\u00e9ation d\u2019entreprise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#Une_question_sur_la_creation_dentreprise\" >Une question sur la cr\u00e9ation d\u2019entreprise ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Publi\u00e9 en janvier 2014 aux \u00e9ditions Lextenso \u2013 Gualino, le livre c<em>r\u00e9ation d\u2019entreprise<\/em> <em>R\u00e9ussir la cr\u00e9ation de sa petite entreprise<\/em> de <strong>Laurent Bertrel<\/strong> et <strong>Sophie Lenoir<\/strong> \u00e9tait destin\u00e9 aux personnes souhaitant cr\u00e9er leur activit\u00e9 professionnelle et se lancer dans l&rsquo;entrepreneuriat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ouvrage, \u00e9galement propos\u00e9 \u00e0 l\u2019\u00e9poque en version ebook, accompagnait le porteur de projet dans les principales \u00e9tapes de la cr\u00e9ation d\u2019une entreprise.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2192 \u00c0 noter : cet ouvrage n\u2019est aujourd\u2019hui plus commercialis\u00e9 mais il reste disponible chez l\u2019\u00e9diteur en quelques exemplaires neufs et d\u2019<\/strong><strong>occasion.<\/strong> Cette page est conserv\u00e9e pour pr\u00e9senter le livre et son contenu, mais aussi pour permettre aux lecteurs de retrouver les ressources et les travaux qui lui \u00e9taient associ\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_manuel_pour_preparer_son_projet_de_creation_dentreprise\"><\/span>Un manuel pour pr\u00e9parer son projet de cr\u00e9ation d\u2019entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 sa publication, ce manuel avait pour objectif d\u2019accompagner le cr\u00e9ateur d\u2019entreprise <strong>pas \u00e0 pas<\/strong>, depuis la r\u00e9flexion autour de son projet jusqu\u2019\u00e0 la pr\u00e9paration de son activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le livre abordait notamment la construction d\u2019une strat\u00e9gie de d\u00e9veloppement et proposait diff\u00e9rents outils permettant de structurer son projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les sujets trait\u00e9s figuraient notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la pr\u00e9paration d\u2019un <strong>business plan<\/strong> ;<\/li>\n\n\n\n<li>la d\u00e9finition d\u2019une strat\u00e9gie commerciale et marketing ;<\/li>\n\n\n\n<li>le d\u00e9veloppement des comp\u00e9tences de communication ;<\/li>\n\n\n\n<li>la pr\u00e9paration du lancement de son activit\u00e9 ;<\/li>\n\n\n\n<li>la motivation et la pr\u00e9paration personnelle du cr\u00e9ateur.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si l\u2019ouvrage \u00e9tait notamment orient\u00e9 vers la cr\u00e9ation d\u2019une <strong>micro-entreprise<\/strong> et l\u2019activit\u00e9 de travailleur ind\u00e9pendant, certaines de ses m\u00e9thodes pouvaient \u00e9galement int\u00e9resser les porteurs de projets souhaitant cr\u00e9er ou d\u00e9velopper une association, une TPE ou une PME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le livre comportait \u00e9galement des informations relatives \u00e0 l\u2019installation et au d\u00e9veloppement d\u2019une activit\u00e9 en France et en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Livre_ou_formation_pour_creer_son_entreprise\"><\/span>Livre ou formation pour cr\u00e9er son entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019\u00e9poque, l\u2019ouvrage constituait une ressource permettant de travailler de mani\u00e8re autonome sur son projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une <strong>formation<\/strong> ou un <strong>accompagnement<\/strong> pr\u00e9sente cependant une autre approche : au-del\u00e0 des contenus p\u00e9dagogiques, il peut permettre de b\u00e9n\u00e9ficier d\u2019outils directement utilisables et, surtout, d\u2019un accompagnement dans la mise en \u0153uvre du projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les formations propos\u00e9es par Agoracad\u00e9mie ont ainsi \u00e9t\u00e9 con\u00e7ues pour compl\u00e9ter cette approche avec des ressources pratiques et des possibilit\u00e9s d\u2019accompagnement \u00e0 distance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez nos <strong>ressources et formations actuelles consacr\u00e9es \u00e0 la cr\u00e9ation et au d\u00e9veloppement d\u2019une activit\u00e9<\/strong> sur <a href=\"https:\/\/www.agoracademie.com\/academie\">l\u2019Acad\u00e9mie<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_sommaire_de_ce_livre_creation_dentreprise\"><\/span>Le sommaire de ce livre c<em>r\u00e9ation d\u2019entreprise<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le livre de Laurent Bertrel et Sophie Lenoir s\u2019inscrivait dans une d\u00e9marche tr\u00e8s pratique : <strong>donner au cr\u00e9ateur les bases et les outils n\u00e9cessaires pour structurer son projet et pr\u00e9parer son lancement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que l\u2019ouvrage ne soit plus disponible \u00e0 la vente sauf pour quelques exemples neufs aupr\u00e8s de l\u2019\u00e9diteur ou d\u2019occasion, son contenu t\u00e9moigne du travail r\u00e9alis\u00e9 autour de la cr\u00e9ation d\u2019entreprise et de l\u2019accompagnement des entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9couvrir les autres ouvrages et ressources de Laurent Bertrel, vous pouvez consulter la <a href=\"https:\/\/www.agoracademie.com\/boutique\/\">boutique en ligne<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement d\u00e9couvrir les pr\u00e9sentations de <a href=\"https:\/\/www.agoracademie.com\/accueil\/equipe\/laurent-bertrel\">Laurent Bertrel<\/a> et de Sophie Lenoir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Une_question_sur_la_creation_dentreprise\"><\/span>Une question sur la cr\u00e9ation d\u2019entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates actuellement au stade de la r\u00e9flexion ou du lancement de votre activit\u00e9, nos ressources et solutions d\u2019accompagnement peuvent vous aider \u00e0 structurer votre projet et \u00e0 passer de l\u2019id\u00e9e \u00e0 sa mise en \u0153uvre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, contactez-nous&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Derni\u00e8re mise \u00e0 jour de cet article le 28 ao\u00fbt 2026.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Formation micro entreprise - devenir micro entrepreneur avec Agoracad\u00e9mie\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/DP6-TyHMsRM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publi\u00e9 en janvier 2014 aux \u00e9ditions Lextenso \u2013 Gualino, le livre cr\u00e9ation d\u2019entreprise R\u00e9ussir la cr\u00e9ation de sa petite entreprise de Laurent Bertrel et Sophie Lenoir \u00e9tait destin\u00e9 aux personnes souhaitant cr\u00e9er leur activit\u00e9 professionnelle et se lancer dans l&rsquo;entrepreneuriat. L\u2019ouvrage, \u00e9galement propos\u00e9 \u00e0 l\u2019\u00e9poque en version ebook, accompagnait le porteur de projet dans les principales \u00e9tapes de la cr\u00e9ation d\u2019une entreprise.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1204","post","type-post","status-publish","format-standard","hentry","category-livres-sur-le-developpement-personnel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livre cr\u00e9ation d\u2019entreprise : guide pour entreprendre<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le livre cr\u00e9ation d\u2019entreprise de Laurent Bertrel et Sophie Lenoir, publi\u00e9 chez Gualino - 2020 2\u00e8me \u00e9dition - aujourd\u2019hui \u00e9puis\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre cr\u00e9ation d\u2019entreprise : guide pour entreprendre\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le livre cr\u00e9ation d\u2019entreprise de Laurent Bertrel et Sophie Lenoir, publi\u00e9 chez Gualino - 2020 2\u00e8me \u00e9dition - aujourd\u2019hui \u00e9puis\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Agoracad\u00e9mie\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-13T12:47:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T09:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"489\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurent Bertrel\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurent Bertrel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/\"},\"author\":{\"name\":\"Laurent Bertrel\",\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/#\\\/schema\\\/person\\\/c2f110c50be7dcecc05cb4e87f32537f\"},\"headline\":\"Livre cr\u00e9ation d\u2019entreprise : guide pour lancer son activit\u00e9\",\"datePublished\":\"2013-12-13T12:47:52+00:00\",\"dateModified\":\"2026-08-28T09:11:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/\"},\"wordCount\":644,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/livre-creation-entreprise.jpg\",\"articleSection\":[\"Livre, audio &amp; vid\u00e9o\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/\",\"url\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/\",\"name\":\"Livre cr\u00e9ation d\u2019entreprise : guide pour entreprendre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/livre-creation-entreprise.jpg\",\"datePublished\":\"2013-12-13T12:47:52+00:00\",\"dateModified\":\"2026-08-28T09:11:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/#\\\/schema\\\/person\\\/c2f110c50be7dcecc05cb4e87f32537f\"},\"description\":\"D\u00e9couvrez le livre cr\u00e9ation d\u2019entreprise de Laurent Bertrel et Sophie Lenoir, publi\u00e9 chez Gualino - 2020 2\u00e8me \u00e9dition - aujourd\u2019hui \u00e9puis\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/livre-creation-entreprise.jpg\",\"contentUrl\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/livre-creation-entreprise.jpg\",\"width\":489,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/livre-creation-entreprise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livre cr\u00e9ation d\u2019entreprise : guide pour lancer son activit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/\",\"name\":\"Blog Agoracad\u00e9mie - Centre de formation en ligne et \u00e0 distance\",\"description\":\"Le blog du d\u00e9veloppement personnel et des th\u00e9rapies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.agoracademie.com\\\/blog\\\/#\\\/schema\\\/person\\\/c2f110c50be7dcecc05cb4e87f32537f\",\"name\":\"Laurent Bertrel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45841390e6db2f4064cc5f84ee39189cf562b1de36eb5b1b7cc82dee445813a4?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45841390e6db2f4064cc5f84ee39189cf562b1de36eb5b1b7cc82dee445813a4?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45841390e6db2f4064cc5f84ee39189cf562b1de36eb5b1b7cc82dee445813a4?s=96&r=g\",\"caption\":\"Laurent Bertrel\"},\"description\":\"Laurent Bertrel est formateur, coach, th\u00e9rapeute et le fondateur d'Agoracad\u00e9mie. Titulaire d'une licence en sciences humaines et sociales, d'une ma\u00eetrise et d'un master en psychanalyse, d'un master en \u00e9tudes culturelles parcours \u00e9tudes de genre, du DU connaissances g\u00e9n\u00e9rales de la personne \u00e2g\u00e9e et d'un DU en psychopathologie de l'enfant et de l'adulte, il est aussi form\u00e9 \u00e0 diff\u00e9rentes approches dont la PNL, la sophrologie, la relaxation, l'hypnose, le coaching, la m\u00e9ditation, les arts martiaux, etc. Auteur de plus de 40 ouvrages, dont 20 livres, il anime plusieurs formations sur Agoracad\u00e9mie et r\u00e9pondra au message que vous allez laisser ci-dessous.\",\"sameAs\":[\"https:\\\/\\\/www.agoracademie.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Livre cr\u00e9ation d\u2019entreprise : guide pour entreprendre","description":"D\u00e9couvrez le livre cr\u00e9ation d\u2019entreprise de Laurent Bertrel et Sophie Lenoir, publi\u00e9 chez Gualino - 2020 2\u00e8me \u00e9dition - aujourd\u2019hui \u00e9puis\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/","og_locale":"fr_FR","og_type":"article","og_title":"Livre cr\u00e9ation d\u2019entreprise : guide pour entreprendre","og_description":"D\u00e9couvrez le livre cr\u00e9ation d\u2019entreprise de Laurent Bertrel et Sophie Lenoir, publi\u00e9 chez Gualino - 2020 2\u00e8me \u00e9dition - aujourd\u2019hui \u00e9puis\u00e9.","og_url":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/","og_site_name":"Agoracad\u00e9mie","article_published_time":"2013-12-13T12:47:52+00:00","article_modified_time":"2026-08-28T09:11:09+00:00","og_image":[{"width":489,"height":576,"url":"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg","type":"image\/jpeg"}],"author":"Laurent Bertrel","twitter_misc":{"\u00c9crit par":"Laurent Bertrel","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#article","isPartOf":{"@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/"},"author":{"name":"Laurent Bertrel","@id":"https:\/\/www.agoracademie.com\/blog\/#\/schema\/person\/c2f110c50be7dcecc05cb4e87f32537f"},"headline":"Livre cr\u00e9ation d\u2019entreprise : guide pour lancer son activit\u00e9","datePublished":"2013-12-13T12:47:52+00:00","dateModified":"2026-08-28T09:11:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/"},"wordCount":644,"commentCount":0,"image":{"@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg","articleSection":["Livre, audio &amp; vid\u00e9o"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/","url":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/","name":"Livre cr\u00e9ation d\u2019entreprise : guide pour entreprendre","isPartOf":{"@id":"https:\/\/www.agoracademie.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#primaryimage"},"image":{"@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg","datePublished":"2013-12-13T12:47:52+00:00","dateModified":"2026-08-28T09:11:09+00:00","author":{"@id":"https:\/\/www.agoracademie.com\/blog\/#\/schema\/person\/c2f110c50be7dcecc05cb4e87f32537f"},"description":"D\u00e9couvrez le livre cr\u00e9ation d\u2019entreprise de Laurent Bertrel et Sophie Lenoir, publi\u00e9 chez Gualino - 2020 2\u00e8me \u00e9dition - aujourd\u2019hui \u00e9puis\u00e9.","breadcrumb":{"@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#primaryimage","url":"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg","contentUrl":"https:\/\/www.agoracademie.com\/blog\/wp-content\/uploads\/2020\/02\/livre-creation-entreprise.jpg","width":489,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/www.agoracademie.com\/blog\/livre-creation-entreprise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.agoracademie.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Livre cr\u00e9ation d\u2019entreprise : guide pour lancer son activit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.agoracademie.com\/blog\/#website","url":"https:\/\/www.agoracademie.com\/blog\/","name":"Blog Agoracad\u00e9mie - Centre de formation en ligne et \u00e0 distance","description":"Le blog du d\u00e9veloppement personnel et des th\u00e9rapies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agoracademie.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.agoracademie.com\/blog\/#\/schema\/person\/c2f110c50be7dcecc05cb4e87f32537f","name":"Laurent Bertrel","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/45841390e6db2f4064cc5f84ee39189cf562b1de36eb5b1b7cc82dee445813a4?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/45841390e6db2f4064cc5f84ee39189cf562b1de36eb5b1b7cc82dee445813a4?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45841390e6db2f4064cc5f84ee39189cf562b1de36eb5b1b7cc82dee445813a4?s=96&r=g","caption":"Laurent Bertrel"},"description":"Laurent Bertrel est formateur, coach, th\u00e9rapeute et le fondateur d'Agoracad\u00e9mie. Titulaire d'une licence en sciences humaines et sociales, d'une ma\u00eetrise et d'un master en psychanalyse, d'un master en \u00e9tudes culturelles parcours \u00e9tudes de genre, du DU connaissances g\u00e9n\u00e9rales de la personne \u00e2g\u00e9e et d'un DU en psychopathologie de l'enfant et de l'adulte, il est aussi form\u00e9 \u00e0 diff\u00e9rentes approches dont la PNL, la sophrologie, la relaxation, l'hypnose, le coaching, la m\u00e9ditation, les arts martiaux, etc. Auteur de plus de 40 ouvrages, dont 20 livres, il anime plusieurs formations sur Agoracad\u00e9mie et r\u00e9pondra au message que vous allez laisser ci-dessous.","sameAs":["https:\/\/www.agoracademie.com\/"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/posts\/1204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":7,"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"predecessor-version":[{"id":26580,"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions\/26580"}],"wp:attachment":[{"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agoracademie.com\/blog\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}